Driving product adoption
Go to Market
'Collaboration Hub' Launch
The London Tube was the perfect ‘vehicle’ to launch the concept of an “enterprise collaboration hub.” Campaign led to a number of key enterprise deals.
Live product demos at Microsoft SharePoint Conference
David Lavenda presents live product demos at Microsoft SharePoint Conference
'Mind the Gap' boxers highlight gaps between Microsoft collaboration tools at SharePoint Conference
Live product demos at Microsoft SharePoint Conference
Clever marketing idea creating a mock PSA to highlight the dangers of how easy SharePoint became to use.
Clever marketing idea creating a mock PSA to highlight the dangers of how easy SharePoint became to use.
Clever marketing idea creating a mock PSA to highlight the dangers of how easy SharePoint became to use.
Don't SharePoint While Walking
A mock Public Service Announcement (PSA) campaign brought attention to how easy it now is to use SharePoint from a mobile device. Campaign drove tens of thousands of downloads and generated significant press/analyst attention.
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Collaboration Can Be Messy
A campaign that directed bathroom users at a Microsoft Conference to clean up their mobile collaboration act. The campaign generated press attention, including an article in Fast Company >
Clever marketing idea - bathroom signs highlighting how messy remote collaboration can be on mobile devices.
Clever marketing idea - bathroom signs highlighting how messy remote collaboration can be on mobile devices.
Clever marketing idea - bathroom signs highlighting how messy remote collaboration can be on mobile devices.
Clever marketing idea - bathroom signs highlighting how messy remote collaboration can be on mobile devices.